SAVANNAH, Ga. (WSAV) — Five months after announcing it would cut prices on roughly 5,000 items to help customers struggling with inflation, Target said Tuesday it plans to reduce prices on thousands of more items ahead of the holiday season.
The move — which will apply to Target-owned and national brands — is again meant to help customers save on items for holiday preparations and gifting, like toys, board games, beauty products, bath towels, snacks, beverages, frozen vegetables, cookies, ice cream, toilet paper, cough and cold medicine and more.
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“We know families are excited to celebrate the holidays, so Target is committed to helping them find joy without compromise — with great products across our assortment at even lower prices,” Rick Gomez, Target’s executive vice president and chief commercial officer, said in a press release. “From meal prep and gifting to everyday needs, Target’s offering the kind of exceptional value that’ll make it even easier for everyone to save money as they embrace the magic of the season.”
Lower prices are already appearing in “most stores,” online, and in the Target app, the company said Tuesday.
While the company did not provide details on every product that is becoming cheaper, it did highlight various products, like a Magic Bullet Personal Blender Set, which is now $39.99, down from $49.99, and Crisco Vegetable Oil, which is 50 cents cheaper at $4.79. Other products include a Lego set, Coffee Mate creamer, Purina Tidy Cats litter, and cold medicine.
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Target says it “routinely adjusts its prices to remain competitive in markets across the country,” but notes pricing, promotions, and availability may vary by location.
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In May, Target announced it would cut prices on about 5,000 “frequently shopped items” items, which included milk, bread, pet food, and diapers. On Tuesday, the company said it surpassed that goal and has since lowered prices on over 8,000 total items this year.
By the end of the holiday season, Target said they will have lowered prices on over 10,000 items during the year.
