(KTLA) – Oscar Mayer is now accepting applications for its coveted “Hotdogger” position, offering recent college graduates the chance to drive the brand’s iconic 27-foot Wienermobile across the country.
The Hotdogger program, which launched in 1988, selects 12 candidates annually to become official spokespeople for Oscar Mayer, traveling to dozens of cities and representing the brand at events and media appearances.
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Along the way, Hotdoggers develop branded content, interact with fans and spread smiles while living out Oscar Mayer’s mission, according to the Kraft Heinz Company.
“As a former Hotdogger myself, I can confirm the relished position is one of the most unique experiences available to college graduates today,” said Molle Twing, senior brand manager for Oscar Mayer.
Oscar Mayer is opening up applications for the 2025 class of “Hotdoggers,” who will drive the iconic Wienermobile to events and media engagements across the country. (Oscar Mayer)
Twing says the position is a golden opportunity for aspiring content creators who are interested in pursuing a career outside of the typical 9-to-5 structure.
In addition to driving and maintaining the hot-dog-shaped vehicle, Hotdoggers make stops at major events and meet with communities nationwide. Over the years, the Wienermobile has become embedded in American culture, from celebrity appearances to unique stunts like hosting weddings at Las Vegas’s Little White Chapel.
The one-year, full-time gig is highly sought after and intensely competitive, with less than 1% of applicants being selected, but Oscar Mayer says a few traits will help applicants stand out.
The company wants candidates with strong communication skills and bachelor’s degrees in fields like public relations, marketing or communications. Applicants must be ready for a year of nationwide travel, media engagement and heavy use of hot dog puns, officials added.
The Wienermobile, first introduced in 1936, has traveled the “hot dog highways” for decades, delighting fans with its whimsical design and quirky history as it shares it Wiener Whistles with the world.
To become a member of the 38th class of Hotdoggers, details are available online. Applications are open through Jan. 31.
