SAN DIEGO (Border Report) — Videos on social media are circulating showing some Latinos rejecting or turning away from American products in response to mass deportations taking place around the country.

One video shows a family about to have dinner together when a young man emphatically tells his mother “how could you do that when Coca-Cola is turning its back on Mexicans.”

In response, the mom takes a large bottle of Coke and pours its contents down the drain.

This is part of an effort by a group called Freeze Latino Movement to boycott American companies while poking fun of the ongoing deportations launched by the Trump administration and Immigration and Customs Enforcement, or ICE.

The activists say this is “their way of turning their backs on United States companies” asking consumers not to spend their money on American corporations.

On its website, the Freeze Latino Movement exhorts “Latinos and Latinas stop spending money. Hold the line. We can all collectively make a big impact by simply holding and not spending our money.”

The following are companies targeted in its boycott:

Coca-Cola

Walmart

McDonald’s

Starbucks

Costco

Subway

Pizza Hut

Home Depot

Tesla

KFC

Domino’s

Freeze Latino Movement is asking consumers to substitute American-made products with those made in Mexico or in Latin America.